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Coty teams up with concept store for limited run beauty rollout.
September 7, 2017
By: Melissa Meisel
New York’s ever-changing concept store STORY recently unveiled “Beauty STORY,” its 35th installation, produced in partnership with Coty. The project will be open Sept. 7 through Oct. 8. The bold conversation is led by Coty brands including COVERGIRL, Sally Hansen, Rimmel, and Clairol, which are joined by a curated mix of experts such as Space NK founder Nicky Kinnaird, Heyday, the customized facial shop and innovative tech partner Perfect Corp, and creative upstart. To visualize the beauty...
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